For any ecommerce website, product page is the final stage where
important decisions are being taken by your visitors whether to buy products or
to need to add that product in cart for future reference. This is the only page
of website where different goals of ecommerce website like user registration,
adding to cart, product purchase can be accomplish as decision of buying
product from that page need to take sequential action of registration for
processing payment. This is the page
where users have most interest to have a look at than other pages of website
and this is the page where final conversion of website depends. Even if you are
selling best quality products in the market but inefficient presentation can be
result in bad failure. Design is the thing which works behind creating good or
bad impression of your products to its visitors and especially if you are
selling costly products with high profit margin and have spent lots of money in
promotion. Loosing single user can cost you a lot and possibility of failure in
online advertising is higher than that of T.V or magazine ads. So what scenario
you should follow to or what things any landing page should have. Below are
some views you can consider for product page design.
Images to view product from different angle and corner
When you consider window shopping, you have ability to touch and
view product from different angle and can see the actual look of products. In
online shopping, their image from different angle is the only way to see it
from different angle. So make sure that you have ability to store enough no. of
images for single product and can display those images on your product giving
facility to your visitors to view. Furthermore you should also provide Zoom option
which clearly display even small button in your product. If we think little
advance, if product is available in different color, ask your developer to
implement function to view same product in different colors selected by your
visitors.
Product Comparison
When you are selling products from different vendors and brand,
you should provide comparison features to your visitors. So design of product
page must have comparison button and the page should also have design which can
highlight the clear difference in their features and price. You can consider an
example of laptop from different brands with same features, if the price is
difference, design must highlight the price of each one.
Simple interface for Add to Cart or purchase
As I have mentioned before, final purchase require different
process like registration, adding payment information and confirming final
purchase, each process should have simple design. In Each process information
of products for which he is processing must get highlighted.
Company return, shipping and refund policy
Once he made decision of purchase, next thing he would look for
different policies of company if anything gets wrong. You must prefer to add
these things on every product page so he doesn’t require navigating to other
pages and can access all information from the same page.
Many ecommerce website owners complain about abandoned by their
visitors from the middle of the process or from product pages. When data
analyst from our Chicago Web design
firm observe the analytic statistics, we mostly found reason of unprofessional product
page design or programming error in executing final purchase steps. So above
are the points we have evaluated for ideal product page design.
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