Importance of Case Studies in Website Designing

There is no fixed way or method has been established by web design expert for designing website. One can start by drawing hand scratch on paper initially or one can start with designing wireframes to see whether all the things specified by clients set into that wire frames. Some lazy designers also surf for free web template and make some modification in same template to give unique look without any hard work and represent the design to client. Many designer like to finish giving style for large elements and them combine the entire one and some people start designing in their software and may follow good sequence to complete the design or process.

With prospect to clients, your final visual design would be counted as result regardless of what method or software you have used for designing. With point of web designer, you need to brainstorm on different possibilities and difficulties you get completing the job and need to follow the one which seems of giving promising output in less efforts. Here we are talking about executing smart work in well established manner which require less rework after reviewing by clients and which also make good appeal of your skills & creativity.   

Creating web design case study can be one possible solution for designer which requires learning and researching about business and it’s prospective. You may require making list of basic purpose of website and kinds of audience targeted with that purpose, types of products or services of business, listing all web design elements and components you would use to represent those purposes and selecting the one which gets better success with the purpose for which it is being used.

As New York Web design expert, your job doesn’t get finished creating case study of website design or you have to keep researching on how to follow up different possibilities of which you have thought of integrating in design and have to evaluate whether your used element works well with the desire of getting success or not. At initial level, there might be only few requirements which you can add but as you start designing, few may get added and few may get deleted and you should be ready with your research on how to tackle with those changes.

Web Designer Resources: Use of A/B and Multi Variant Testing

What a goodness if we could be able to measure the performance of one layout over other or impact of individual element presents on web page and could evaluate the importance of each based on visitors behavior. As an online marketer, it is better to trust your visitors instead on thoughts of web designer on better acceptance of your website. When you spent good amount on implementing specific object in your website like introductory video or animation, it is extremely important to know whether you are getting good response of your visitors that you deserve on investment. More than investment, you must know whether that thing doesn’t make bad impact on your visitors.

Previously when there wasn’t any method exists to analyze user behavior on new design, people used to perform lab usability test where they recruit some people and kept them in room with one mirror which is visible from single side. People were asked to perform certain task on website and expert on other side of mirror used to keep eye on the problems people have been facing while completing the task and used to evaluate important decision based on observation and communication with people. Due to high cost of lab and recruiting people, this method didn’t work well. Hence your visitors would view your website in different browser and platform so lab based test wasn’t the right scenario of design evaluation.   

To replace this method, two tests have been discovered which are A/B testing and multi variant testing to extract some important data from analytics to take decision. Below is the quick info about it.

A/ B Testing

Two web pages A and B which are different with point of its design are compared with each other. You are supposed to present these pages to your visitors for equal amount of time. Based on performance driven by each web page, you would choose the one with better result. You may observe completion of conversion rate, depth of visits, visitor loyalty and completing of custom goal defined by you. The test is efficient at evaluating the outcome of web page not single element and you can apply this test when you need to select the design submitted by different web designer. Google website optimizer is free tool to perform this kind of test.

Multi Variant Testing 

When there is a need of testing different variant of same element on web page, MVT Is more preferable compare to A/B. If you have created different things like introduction video, animation, promotional text or use of images to implement same call to action function, you measure the success brought by each variant and select the one with better statistics. Different variant are tags with special tags or scripts for identification and dynamic page with changing variant would be showed to visitors. Implementation and measurement of MVT testing is quiet difficult and expensive as it evaluate each element and difficulty grows if you increase the total no. of elements and their variants to test. 

For our premium client at Chicago web design firm, we apply this kind of testing on design of special landing page and suggest the best layout based on visitor driven data instead of estimation of designer. When you are going to spend thousands of bucks on promotional campaign, you must prefer to test different variant of its landing page to get the maximum benefits of you money that you deserve.