Even when you finish implementing unique design, you must not adopt the scenario of trusting blindly on its success. You should show eagerness on whether it gets the real success for which it has been built. If your objective is to bring visitors attention to specific portion of website where you have listed special products, landing on that page that should be the first thing which should be noticed by your visitors. Same way creating trendy flash navigation, you must analyze how much users actually use that navigation to surf on your website. If you have changed entire theme of design, you must measure what changes it brings in its success compare to previous design. In short, you want your visitors to spend more time on specific portion or components of website where you have spent extra time & put extra efforts after its design and difference in success ratio should be reflect clearly in your analytic data. Avg. time on site, reduced bounce rate, top landing pages are some of the matrices which you should have a look to evaluate the success of your creative design.
Our Chicago web design experts always focus on creating design which gets success rather than creating one which looks more fancy or charming. At the end, clients want to see success which would be measured by analyzing how convincing your design is in satisfying business objectives.